Wednesday, July 06, 2011

How To Craft The Perfect Sentence, Part 29

by CWK

Craft Phrases. Instead of spending time arranging large blocks of material, try to focus on crafting single phrases.

I found over time that the hardest and most important work of a speaker or writer is the craftsmanship of phrases.

Thus, I needed to go over lines 20-30 times to get the accent just right, the wording just right, and the emphasis just right.

To come up with one single, delightful, memorable phrase is a gigantic accomplishment. An audience can appreciate excellent craftsmanship. They may not listen to a salesman, but they will listen to an artist.

So, work on phrases, instead of entire blocks of material.

No comments:

Post a Comment